Cult.fit acquires RPM Fitness, three other equipment brands

Fitness and wellness startup Cult.fit on Monday said it has acquired at-home cardio equipment brands – RPM fitness, Fitkit and Onefitplus. The deal size was not disclosed. Cult is also making a foray into outdoor bicycles business with acquisition of brand Urban Terrain.   “The brands were built and scaled by Mohit Mathur and his … Read more

Tonal is taking on the likes of Peloton by using artificial intelligence to personalize at-home workouts. Here’s how the company grew sales eight fold in 2020 while attracting investors like Steph…

Tonal, a digital fitness company that uses electromagnetic technology to create resistance training, has become one of the most popular at-home exercise systems. The fitness brand increased sales eight fold in 2020 and to-date it has raised more than $200 million from investors including several high-profile athletes. “Intelligent fitness is the next evolution of the … Read more