As per newspapers reports, Bajaj Electricals (BEL) is reviewing the Nirlep business to decide the future course.
- The 56-year-old brand was acquired by BEL in 2018 for about Rs 80 cr.
- The business was merged with BEL in March 2024.
- Reason for review is poor performance given steep competition from the well established brands.
- Review will decide the future course – discontinuation, hive off or sale.
The review is part of the overall restructuring of the BEL business after Sanjay Sachdeva, the MD & CEO joined in April from Unilever Japan.
Mr Sachdeva has mentioned that he wants to focus on three brands – Bajaj, Morphy Richards and Nex.