Dabur planning to enter into the Sanitary Napkin segment

The proposed launch by Dabur will be under the “Fem” brand. Initially it will be only available on Flipkart. Later it will be rolled out to other channels. This strategy seems somewhat counter intuitive given Dabur’s otherwise existing strong offline distribution network. Sanitary Napkin segment in India is witnessing increasing interest that is dominated by … Read more

Britannia says Cheese. Brings in partner into the business

Britannia has entered into a JV with Bel SA, France (Bel) to undertake the development, manufacturing, marketing, distribution, trading and selling, etc., of cheese products in India and certain other countries. Bel Group is a world leader in branded cheese and a significant player in the healthy snacking segment with brands like The Laughing Cow, … Read more

Dabur acquires Badshah Masala

Dabur India has announced acquisition of one of the oldest and very well established spice maker, Badshah Masala Private Limited. Key points to note – Badshah, established in 1958 has a strong brand recall across India. It was founded by Shri Jawaharlal J. Jhaveri and Indiraben Jhaveri and is currently managed by the second generation … Read more

Nestle launches its own ecommerce website

It has launched Direct to Consumer (D2C) website mynestle.in to sell its own products. For now the platform is only servicing the Delhi-NCR customers. Gradually it will be ramped up into other cities. The platform is targeting to value add by providing curated product bundles, personalised gifting, subscriptions, discounts etc. Consumer engagement is targeted through … Read more

Tatas are rumoured to target stake in Bisleri

As per newspaper reports, Tata group has offered to acquire stake in Bisleri. There is no information on the quantum of stake that Tatas have offered to acquire currently. However, as per the said report, Tatas are very keen on this business and eventually they want to scale their stake up. Given that Bisleri is … Read more

Kellogg’s Introduces ‘Just Add Water’ Portable Cereal

Kellogg’s said the product was inspired by demand for more portable options. Instabowls come in four varieties: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch. The products are available at select Walmart stores and retail for $1.98. Something is loading. Craving a bowl of Frosted Flakes but out of milk? Kellogg’s is here … Read more

Shareholders reject Britannia’s investment, loan & guarantee plan. Super !

Indian corporates in general consider shareholders approvals to be a mere formality. With their direct and indirect control over the ownership and the consequent control over the voting, many try to get away with questionable resolutions suiting promoters’ own interests. However, with increasing shareholders’ awareness and activism, it’s becoming increasingly difficult for many of them. … Read more