microsoft: $69 Billion Deal: Microsoft takes over Call of Duty producer, Activision Blizzard

UK regulators have approved Microsoft’s revised bid for the acquisition of Activision Blizzard, after initially blocking the deal. The revised agreement will see Microsoft cede distribution rights for Activision’s games to Ubisoft, while still retaining control over popular titles like ‘Call of Duty’. After two-year-long effort to secure the gaming industry’s most substantial takeover, the … Read more

Amazon Is Building a Publisher-Focused Adtech Tool to Compete With Google

Amazon is hiring for a new publisher-focused advertising team called “PubTech.” It is building a tech platform that could compete with Google, Magnite, and Pubmatic. The tech will help publishers sell ads on Amazon, according to job postings. Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job … Read more