‘If we do not evolve with the millennials, then  we  are  dead’

Consumer technologies brand boAt, owned by Imagine Marketing Pvt. Ltd, has carved a niche as a cool online wearable brand. The company has tied up with a clutch of celebrities, including Taapsee Pannu, Kiara Advani and Diljit Dosanjh, to promote its brand. “We talk to consumers in a language they understand. Millennials are very impatient, … Read more