Snapdeal banks on Gen Z to leave its old image behind
As Snapdeal’s parent, AceVector Ltd, heads to the public markets, it wants Gen Z—more than two-thirds of its new customers—to remember little of the Snapdeal that once aspired to be one of India’s biggest e-commerce players. “For them, their perception of Snapdeal is the Snapdeal they see today,” said Rohit Bansal, promoter and joint managing … Read more