Paytm cut marketing spend more than the competition: Bernstein report

Paytm, whose initial public offering is expected later this year, has cut down its marketing spend as it focuses on building revenue, and competes with PhonePe and Google Pay in the super application (app) space, according to a Bernstein report.   “Within the UPI (unified payments interface) super-apps, PhonePe leads the pack on overall UPI … Read more

Paytm takes the challenge to Google, launches its own mini app store

Paytm has taken the challenge to Google’s Play Store by launching its Android Mini App Store, through which it seeks to help developers take their applications to the masses. This is the start-up’s latest move to break Google’s monopoly over distribution of Android applications. Paytm is providing listing and distribution of these mini apps from … Read more