ABFRL to take on Reebok’s Indian operations

Aditya Birla Fashion & Retail Limited (ABFRL) has signed a long term licensing agreement with Authentic Brands Group (ABG), which grants ABFRL exclusive rights to distribute and sell Reebok products through wholesale, e-commerce and Reebok branded retail stores in India and other ASEAN countries. Key points to note – ABFRL has an existing relationship with … Read more

Adidas agrees to sell Reebok to Authentic Brands

Adidas AG said it has agreed to sell Reebok to Authentic Brands Group for up to 2.1 billion euros, the equivalent of $2.47 billion, putting an end to months of speculation over potential buyers for the athletic brand. The sale to the brand-management company is expected to go ahead in the first quarter of next … Read more