Kewal Kiran acquires significant stake of a women denim brand

Kewal Kiran Clothing (KKCL) has acquired 50% stake in Kraus Casuals Private Limited (KCPL).

  • KCPL operates the brand ‘KRAUS jeans’. It is in the business of manufacturing, selling, designing and exporting women’s clothing primarily in women, teen and kids casual and denim bottom and top wear.
  • The brand has a presence in 1,000+ large format stores including Lifestyle, Pantaloons, Reliance, Shoppers Stop, Lulu etc. and network of 8 Exclusive Brand Outlets (EBOs)
  • 50% stake has been acquired at a total consideration of Rs 166.51 cr. It includes both primary and secondary purchase.

Transaction is targeted towards strengthening KKCL’s positioning in the women apparel category.

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