Nestle India firms up plans to launch NESPRESSO

Nestle has announced to launch it’s premium offering NESPRESSO in India by the end of 2024.

  • The range will be available in both original and professional systems, to serve domestic and professional consumers.
  • The first NESPRESSO boutique is intended to be opened in Delhi, before expanding to other key cities.
  • It will also be sold online through e-commerce platforms.

Favorable coffee trends has ensured success of Startbucks in India and prompted new start-ups (e.g., Blue Tokai).

Nestle’s move is in line with the ongoing trends and expectation to capitalise on it’s established brand image and customer loyalty.

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