Nestle has announced to launch it’s premium offering NESPRESSO in India by the end of 2024.
- The range will be available in both original and professional systems, to serve domestic and professional consumers.
- The first NESPRESSO boutique is intended to be opened in Delhi, before expanding to other key cities.
- It will also be sold online through e-commerce platforms.
Favorable coffee trends has ensured success of Startbucks in India and prompted new start-ups (e.g., Blue Tokai).
Nestle’s move is in line with the ongoing trends and expectation to capitalise on it’s established brand image and customer loyalty.