Premiumisation in liquor is an ongoing trend in the Indian market. Encouraged by the same, Radico’s MD Abhishek Khaitan has shared the following.
- Target of Rs 500 cr of revenues from it’s luxury brands in FY 26
- During 9 months ended December 31, 2024, it stood at Rs 250 cr and during Q3 itself it was Rs 100 cr.
- Rs 500 cr of revenues will account for about 10% of Radico’s total revenues
- Company’s luxury portfolio consists of Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Sangam World Malt and Spirit of Victory 1999 Pure Malt. Company will add two more brands in FY 26.
Radico is growing strength to strength and is expected to continue to do well in the foreseeable future.