Reliance Retail has partnered with ASOS to build it’s online and offline presence in India.
- Founded in 2000 by Nicholas Jon Robertson and Quentin John Griffiths, ASOS is headquartered in London. In 2022, it acquired British fashion retailers Topshop and Miss Selfridge.
- Partnership with Reliance is via a long-term exclusive licensing agreement.
- Reliance will introduce ASOS across retail formats including exclusive brand stores, multi-brand stores and online platforms.
- As per the speculations, ASOS could be initially launched via Reliance’s online shopping platform Ajio before the festive season this year. This would be followed with physical stores later.
- ASOS also sells third-party brands in some markets. However, with Reliance, the partnership is only for it’s own brands such as ASOS Design.