Reliance to bring UK’s ASOS to India

Reliance Retail has partnered with ASOS to build it’s online and offline presence in India.

  • Founded in 2000 by Nicholas Jon Robertson and Quentin John Griffiths, ASOS is headquartered in London. In 2022, it acquired British fashion retailers Topshop and Miss Selfridge.
  • Partnership with Reliance is via a long-term exclusive licensing agreement.
  • Reliance will introduce ASOS across retail formats including exclusive brand stores, multi-brand stores and online platforms.
  • As per the speculations, ASOS could be initially launched via Reliance’s online shopping platform Ajio before the festive season this year. This would be followed with physical stores later.
  • ASOS also sells third-party brands in some markets. However, with Reliance, the partnership is only for it’s own brands such as ASOS Design.
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