The Company is launching it’s 1st store in South Extension Market, Delhi.
- It has taken 17,000 sq ft space on rent
- Customers will only be by invite
- Minimum ticket size is speculated to be Rs 10 lakh
- Intention is to open similar stores across the country
Titan/ Tanishq enjoys huge brand loyalty and the above launch seems very interesting.
Premiumisation across categories is the ongoing theme and is expected to remain so over sustained long periods in India, given the increasing prosperity levels.
Above is an effort to capitalise upon the same and offer an exclusive treatment to the target discerning customers.