TVS ties up for European distribution

TVS Motor has announced a strategic entry into Europe by signing an agreement for import and distribution with Emil Frey, a 100 year old leading name in automotive distribution in Europe.

  • Emil Frey is among the largest automobile importers and retailers in Europe, serving many leading automotive brands across the region.
    • The group has more than 25,000 specialists across 19 European countries
  • Emily will handle distribution of TVS products in select countries.
    • France will be the first country scheduled to be launched in January 2024.
  • Among the TVS products being made available in Europe will be TVS Jupiter 125, TVS NTORQ , TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.
  • TVS products are already sold in 80+ countries across Asia, Africa and Latin America. Exports comprised about 25% of the company’s business as of H1 FY 2023.

It definitely seems to be an interesting partnership that should hopefully work well for TVS – both in terms of improving it’s global brand image and the overall fortunes.

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