Reliance launches beauty business with omnichannel strategy

Reliance is unstoppable for now. It’s launching/ acquiring/ partnering businesses across segments and industries. As part of it’s retail expansion strategy, the subsidiary Reliance Retail Ventures Limited (RRVL) has now entered into the beauty segment. Launched with an Omnichannel strategy combining both the online and offline route Tira website and app for ecommerce 1st physical … Read more

Tata wants to go aggressive on beauty products. Execution would be the key.

“Beauty products will be a key focus for us from now on along with footwear and underwear”, Noel Tata, non-executive chairman of Trent said in an interview. Key points to note – Simone Tata, Noel Tata’s mother, had helped create Lakme in 1953 as the country’s first cosmetics brand. It was sold to Unilever’s Indian … Read more